To bolster growth, Trend Micro recently simplified its product portfolio for small and midsize businesses. But IBM, which acquired endpoint security software maker Trusteer in a $1 billion deal last year, overtook Trend Micro in a recent market-share report from research firm Gartner. 3 provider of security software behind Intel Security (formerly McAfee) and Symantec. The changes also will increasingly rely on regional distributors to help manage the program elements and recruit and enable partners in the heavily populated Silver and Bronze tiers, where additional support is needed, Panda said. It adds a new referral level, providing an incentive of 7 to 10 points for technology service providers and regional consultancies that don't want to participate as a software reseller, Panda said. The plan, which will be rolled out gradually through 2015, introduces Bronze, Silver, Gold and Platinum tiers. "The first step is to make sure we are all on the same page." "Trend has a very mature and successful program, but the synergies need to be flowing between the different regions," Panda told CRN. ![]() The changes will be supported through a new partner portal, simplified training for sales and technical engineers, and incentives that will cut across country boundaries, he said. Trend Micro is revamping its global partner program to standardize branding, naming, revenue requirements and benefits, said Partha Panda, vice president of global channels and alliances at Trend Micro.
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